How to unleash the power of storytelling for your climate company. Learn how to quickly and clearly communicate what you do and how it can help customers solve their problems.
I hope a lot of climate tech founders read this, Alex! This outdated idea of "broadcast messaging" is too deeply embedded in broader business culture and climate tech just picked it right up, without questioning. Meanwhile, these are the climate solutions that so many more decision-makers need to know even exist, but as you say - can't sort through the noise. There's a lot of work out there for storytelling experts (!), and when more startups get this right, it'll also help them be better seen (and covered) by climate media. One other thing: be able to connect your solution's story with real-time news. If the NYT or The Guardian, for example, have just done a huge story on food insecurity, that's when you use your leadership channels to connect those dots with your agricultural solution. And, be the one in your space building community with peers - and even competitors. This can seem a tough thing to do. But, the "convener" in any story is the one likely to have resilient success.
I wish I had the LinkedIn "lightbulb" reaction for this, Andrea! Lots of good takeaways. And I totally agree on the community-building role. We need a unified front and clear message if we're going to get large-scale change implemented.
If you look at how clean energy got going... you'll see that they all got together and developed a super powerful renewable energy buyer's association. If you want to be a resilient leader, you have to own your agency as a voice that peers/competitors will listen to, develop that platform and then love up others to form an amazing collective voice. This is my work. I could go on... (clearly). I like your lightbulb reaction, Alex! Thanks for spurring the conversation. :-) Will make sure we are LinkedIn connected, too.
I hope a lot of climate tech founders read this, Alex! This outdated idea of "broadcast messaging" is too deeply embedded in broader business culture and climate tech just picked it right up, without questioning. Meanwhile, these are the climate solutions that so many more decision-makers need to know even exist, but as you say - can't sort through the noise. There's a lot of work out there for storytelling experts (!), and when more startups get this right, it'll also help them be better seen (and covered) by climate media. One other thing: be able to connect your solution's story with real-time news. If the NYT or The Guardian, for example, have just done a huge story on food insecurity, that's when you use your leadership channels to connect those dots with your agricultural solution. And, be the one in your space building community with peers - and even competitors. This can seem a tough thing to do. But, the "convener" in any story is the one likely to have resilient success.
I wish I had the LinkedIn "lightbulb" reaction for this, Andrea! Lots of good takeaways. And I totally agree on the community-building role. We need a unified front and clear message if we're going to get large-scale change implemented.
If you look at how clean energy got going... you'll see that they all got together and developed a super powerful renewable energy buyer's association. If you want to be a resilient leader, you have to own your agency as a voice that peers/competitors will listen to, develop that platform and then love up others to form an amazing collective voice. This is my work. I could go on... (clearly). I like your lightbulb reaction, Alex! Thanks for spurring the conversation. :-) Will make sure we are LinkedIn connected, too.